/ˈtouˌizəm,ˈdouˌizəm/ (pronounced and often spelled Daoism)

Taoism is an ancient Chinese philosophy and religion that emphasizes living in harmony with the Tao, the natural, underlying flow of the universe. Core principles of Taoism include Wu Wei (effortless action) and Yin Yang (balance), aiming for inner peace, longevity, and alignment with nature. This ancient philosophy devised the Yin Yang (Taijitu) symbol in the 11th Century. An iconic, globally popular and recognizable symbol, the black and white swirls serve as a visual representation of the opposing yet equal, complimentary, interconnected, interdependent forces emblematic of the dynamic balance that exists in the world (with both parts essential to the existence of the whole). Examples of this dynamic balance are night/day, rest/activity, summer/winter and inhalation/exhalation.

/ˈwowˌizəm (pronounced Wowism)

Waoism is a play on words that combines the acronym for World As One (WAO) with the last three letters or suffix of Taoism (ism) forming a new word, Waoism. It’s a modern day take on the dynamic balance represented by the Yin Yang symbol, a lifestyle. The definition: Belief in a future where people live in unity and harmony, a World As One™. This is the core foundation of the World As One™ apparel brand and its goal of building a Community of Unity™. We introduce you to Yin & Yang™, a pair of friendly cartoon characters and logo that are positive, fun, upbeat and inspirational with a subtle, playful, underlying message of unity. Yin & Yang™ are two equal, complimentary, whimsical entities that balance and make each other whole. They personify diversity and the importance of all people and cultures to the world as a whole.